"How Doers Get More Done."
You've heard it, you've seen it. If you're DIY kinda guy, you've been there.
The logo is legendary. The type is on an angle, like a crate. And it's square, like the goal in so many projects. The typeface is stencil, the kind a not-too-fancy kind of guy would use.
Here's the story: a DIY dad building a home for his kids. He's not a pro. But he's a doer. And he's got big biceps, too.
The voice is deep, raspy, and confident. It embodies the can-do attitude. The music is an up-beat, rock-style, get 'er done bop. Girls can be doers too.
Who can get past that bright orange? It grabs you like a DIY man grabs his Dewalt driver.
On-brand images are hard-working, successful individuals. American, patriotic, hands-dirty heroes. Like Ron Swanson, who doesn't actually work at Home Depot.
Who can argue that Former President Trump didn't embody the essence of The Home Depot?
The Home Depot. Legendary.